2025


A new audiology startup shaped to feel approachable, professional, and human. The project encompassed logo design, brand identity, website, and stationery, balancing clinical credibility with warmth and clarity. The result is a cohesive brand presence that builds trust, supports accessibility, and translates seamlessly across digital and printed touchpoints.
2023

A new luxury aged care residence in Sydney, shaped from the ground up with a considered, contemporary design approach. I developed the complete brand identity, website design, and visual language to reflect quality, warmth, and refinement, balancing premium aesthetics with clarity and accessibility. The result is a cohesive brand system that supports trust, lifestyle positioning, and an elevated resident and family experience across every touchpoint.
2023



Large-scale rollout work for a national aged care provider, delivering consistent, on-brand design across more than 60 homes Australia-wide. Working within established brand guidelines, I produced a wide range of printed and digital artwork and developed supporting digital campaign assets, ensuring clarity, accessibility, and visual consistency across every location and channel.
2020

Development of an animated television commercial and accompanying press advertising for a government department, delivering clear, accessible messaging through a consistent visual approach. The work balanced strong storytelling with public-sector communication requirements, ensuring clarity, compliance, and impact across broadcast and print channels.