GMCT

GMCT 2017-09-14T02:19:41+00:00

Project Description

GMCT (or the Greater Metropolitan Cemeteries Trust ) is the custodian of 20 cemeteries in the north, east and west of Melbourne, each having a particular product range, attracting various faiths and ethnicities. Revenue comes from plots sold direct, or via funeral directors. 

The brief was to develop a pre-need tactical event for each region, to push for sales prior to the end of financial year. Each region had a different mix of product, ethnicities and faiths.

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