Project Description
GMCT (or the Greater Metropolitan Cemeteries Trust ) is the custodian of 20 cemeteries in the north, east and west of Melbourne, each having a particular product range, attracting various faiths and ethnicities. Revenue comes from plots sold direct, or via funeral directors.
The brief was to develop a pre-need tactical event for each region, to push for sales prior to the end of financial year. Each region had a different mix of product, ethnicities and faiths.
