Great Southern Rail

Great Southern Rail 2017-09-12T22:42:04+00:00

Project Description

Regarded as one of the world’s greatest rail journeys, The Ghan delivers so much more than an extended train ride. It accesses parts of Australia no other holiday can.

The challenge set was to boost their direct sales activity by building a qualified prospect database, identify prospects in the mature age market and develop a concept which would appeal to the market.

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Project Details

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