NSW Seniors Card

NSW Seniors Card 2017-09-14T02:26:36+00:00

Project Description

The NSW Seniors Card program is an extremely valued and trusted resource for seniors throughout NSW. Currently over 90% of the state’s seniors are members.

The brief was to create a b2b campaign selling membership and advertising in the NSW Seniors Card. The campaign highlighted the spending power of seniors and boomers while promoting the NSW Seniors Card advertising channels.

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Project Details